How's Your Premise?: The 7-Step Premise Development Process Workshop

Venue: The Writers Junction
Location: 1001 Colorado Blvd., Santa Monica, CA
When: Sat April 7, 2012
How Much: $65
Time: 1PM–4PM
Who should attend: Screenwriters, Novelists, Nonfiction Authors

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A Storygeeks Workshop

Click to Register: http://7steppremise.eventbrite.com (LIMITED SEATING)

At a Glance

• In-person seminar on how to develop the perfect premise line for any story
• Covers the essentials of premise development, log line development, and premise-idea testing
• Teaches the two essential structures necessary to tell any story
• Come prepared to work on at least one of your premise ideas
• Appropriate for screenwriters, novelists, and creative nonfiction authors
  
  

A solid premise line is essential in writing effective agent or publisher query letters, pitching film production companies or studios, or for having that perfect elevator pitch ready for that unexpected meeting with whoever might be empowered to move your story forward to final publication or production. But, how do you know you really have a story? And how do you know your story will “work”?

The way you know is by learning the real meaning, purpose, and power of the premise line. The premise line is not just a “pitch tool,” it is your canary in the coalmine and when fully mastered can save you time, money, and literally years of writing frustration. In this hands-on course, participants will learn how to master the dynamic process of premise line creation, design and testing which are so critical for validating any story’s narrative integrity. Along with case studies from the movies and literature, participants will take original story ideas and then implement premise building and testing techniques to generate an original premise line, as well as developing a story’s log line.

Over the course of this 3-hour workshop, you’ll learn:

The 2 Essential Structures Needed to Tell Any Story

• The 7 components of the Invisible Structure
• The 7 components of the Visible Structure
• The real definition of “story premise”
  
  

The 7-Step Premise Development Process

• How to determine if you really have a story
• The anatomy of a premise line
• Case studies from film and literature
  
  

Premise Typing: Know What Kind of Premise You Have

• The soft-generic premise
• The 7 components of every high-concept premise
• What is a log line and why you need one
• What is a tag line and why you need one
  
  

The 7-Step Premise & Idea Testing Method

• Learn the Premise Testing Checklist
• Test and validate your own premise idea
  
  

If you are ready to learn real tools that will lead to productive and profitable writing, then this workshop is for you. Sign up today!

The Writer’s Dream: An Agent and a Deal—Part II

In part one of our adventure, I shared that I was inches away from realizing “the dream.” Lit agent lined up and fired up, publishers in the wings as likely buyers, visions of deals and bookstores and midnight book launches with lines around the block. Okay, the last one not so much, but the other two were solid. Then, the news: my author platform was weak.

For those who don't know what this is, there are many wonderful posts on the Internet by authors who have written on the subject, not to mention numerous consultants who will help you set up a platform for a fee. In a nutshell, an author’s platform is your marketing web presence and social media infrastructure. These two things combine to help you sell your books to readers. A typical platform has the following pieces: author website, online store, author blog, video-book trailer, per click advertising, social networking (Twitter, Facebook, etc.), podcasting, e-newsletter, e-article marketing, and other inbound marketing partnerships that link your platform to other platforms, etc.

The agent told me that I had a great product and it was salable, but I was not salable due to my shaky platform. I had the infrastructure, but my numbers were bad. Traditional publishers, these days, have reduced budgets for marketing and promotion of their authors; consequently a first-timer is not likely to get any marketing help from a publisher. Pubs prefer to make deals with writers who have their platforms in place, and strong, before they publish the book. Big-name authors still get the old treatment (media support, public relations, book tours, etc.), but not the average Joe-Jane writer. Those days are over.

“Okay, fine,” I told my agent. “What kind of numbers do I need to have to be ‘salable’?” Her response was, “To put it bluntly, you need more zeros.” Sigh. I know writers with great platforms. They have thousands of followers, thousands of subscribers, thousands of fans and friends. They took years of working the Internet and publishing multiple books to build up their followings. My puny hundreds just didn’t stack up—too few zeros. It was sounding like I was suffering from the cart-before-the-horse syndrome. Before I could sell anything, I needed the people ready to buy, but before I could get them to want to buy, I needed something to sell. Yes, if your head is about to explode, join my club.

The agent wanted to go for it and spin-doctor my proposal to make me more attractive. I suspect, if I had agreed to jump on board, she would have pulled it off and gotten me a publishing deal. But, the business facts weren’t adding up for the way of the dream. If I took a traditional publishing deal, I was looking at these facts:

• It would take me at least eight months to write the book.
• If I went with a traditional publisher, it would be at least a year, after delivery, before there was a book in a bookstore.
• Between the writing and the publishing cycle, it would be almost two years before I’d have a book to sell.
• I needed product now to support my growing writing seminar business; I couldn’t wait two years to have products to sell attendees.
• It would take me at least a solid year of self-marketing to build up my platform to respectable numbers.
• If I signed a traditional deal, I would get less than 8% royalties for print books and around 25% for digital rights.
• With a traditional publisher, the book could go out of print in a year and there’s nothing I could do about that.
• There would be agent fees.
• Bookstores would take my book and I would not have the headaches of returns.
• I could get real reviews for the book.
• If I wanted my book in bookstores I'd need a publishing deal.
  
• I would lose rights, especially digital rights—for years.
• There would be little or no support for promotion, marketing and sales.
• I would have to do all the heavy lifting to create the market for my book.

If I self-published, the following facts were present:

• I would have to do all the heavy lifting to create the market for my book.
• I would have to do the sales and marketing, even after there was a market.
• I would have no agent fees.
• I could get paid reviews for the book, but mostly these are useless.
• I would retain all rights, especially digital rights.
• Bookstores would not take the book, unless I entered into a wholesale deal with them large enough to support returns, which I would have to manage.
• I could end up with 65–70% royalties on the digital side vs. less than 25% in a traditional deal.
• Penguin, Houghton Mifflin and other pubs are moving into the self-publishing space, or distributing books from Amazon.
• The number of online venues available to market and sell my book have grown exponentially in the last 12 months, and will grow exponentially more in the next 12 months.
  
• I could have product to support my workshops in less than a year (actually just a couple of months).
• I could do just fine without a bookstore presence. The biggest bookstore in the world is online.
  
• I could possibly leverage any success for my book and land a traditional deal later down the road, if I wanted.
• If I wanted hard copy of my book I could use the Espresso Book Machine, or work directly with a print-on-demand company like Lightning Source.
  

The conclusion came fairly quickly:

Authors with established readerships who opt-out of traditional deals (Barry Eisler, JA Konrath) can do so because they have a built-in market for sales, i.e., their established readers. Writers like me are starting from scratch (in that sense), so marketing is a much harder thing to pull off. This is why a traditional publishing deal is still the brass ring for first-time writers. There may be no financial backend, but the price of entry is worth it for the legitimacy of being published. Novelists, especially, find this road a godsend. Nonfiction writers, however, have to think twice before stepping onto that road. How-to and self-help are easier to sell and can find a readership more easily than fiction, and nonfiction is what keeps most publishing houses financially solvent.

So, knowing all this, I had to think hard about the facts bulleted above. No matter which way I went, I’d have to do all the heavy lifting in order to build up my platform and find my audience. And then, even after it was created, I’d have to do all the footwork necessary to sell my book. I could not afford to wait two years to have a book in hand; I needed product sooner than that to grow my business. In addition, I knew that digital self-publishing was finally coming of age and the stigma of self-publishing was quickly diminishing. I knew that the financial terms would benefit me on the digital side of the process both in the short and long runs. If I was publishing a novel, probably not, but I had a strong how-to book, one that credible people were telling me would pretty much sell itself.

My road was clear: self-publish.

I won’t (and can’t) claim that my process here is right for you or your book, especially if you write strong genre fare (crime, YA vampire/werewolf romance, etc.). But if you have a strong how-to or self-help book, you might want to think strongly along these lines. What is critical to realize here is that once a traditional publishing deal was a matter of professional life and death for ambitious writers. This is no longer the case. Traditional publishing is now just one more option a writer has available. Traditional publishing is one choice, in a long line of business choices, that we as entrepreneurs must weigh and consider as we build our brands and our businesses. Because that’s what we are doing, we are business people engaged in start-up activity. Even if this idea of being an entrepreneur is frightening to you, or overwhelming, or you just can't make that leap—no problem. You still have the choice to leap or not. A few years ago, that was not the case; you had no choice. Now you do!

As someone has already said, the publishing problem has been solved. And we are all the better for it.

Now, go be brilliant.

The Writer’s Dream: An Agent and a Deal—Part I

The dream of every writer has always been: get a New York lit agent and then get a publishing deal through that agent. The city matters; a lit agent in Kansas City just doesn’t have the same gravitas as a New York City lit agent—sorry. Anyway, this is the brass ring. Getting an agent and a publishing deal makes you an author, not just a writer. I have always held this dream for myself; like anyone, like everyone, who writes.

Would you be surprised if I told you I had both pieces of this dream in the palm of my hand … and then walked away? Would you be shocked and appalled if I told you I found a great agent who told me she loved my book proposal, thought I was brilliant, and felt super-confident she could sell my book—fast—and I still walked away? I can only tell you that you would be no more surprised, shocked and appalled than me, because I walked; I walked.

How the walking happened; the process by which I came to this crazy-ass decision (which I am very pleased with now, by the way) is a process worth sharing. It is worth sharing because I think thousands of writers are facing the same circumstances which were offered to me, and that my case is now more the rule than the exception. A year ago there would have been no debate, I would have gone the way of the dream. What a difference a year makes.

So, I asked a friend, who is a New York Times bestselling author, for an intro to an agent, or at least a recommendation for agents that might be interested in my book proposal, How Not to Write Your Self-Published Novel: The Missing Manual for Writers & Storytellers. My friend was Johnny-on-the-spot and referred me to her husband’s agent; a wonderful New York agent with a small but energetic lit agency.

I submitted my e-query; I followed all the detailed requirements for the submission process; I was sure to mention in the first line of the query email that I knew my friend and her husband. I hit “send” and waited with baited breath.

In short order I got a reply: the agent saw my friend’s referral in the first line of the email and decided she should read it. Normally, she told me, they just deleted queries from the queue, there’s just not enough time to read them. But, because I was smart and dropped some names in the first line, I made the cut and she read my email. And, she loved the idea of the book.

We began talking immediately and she enthusiastically asked for my proposal. She even told me that she knew several publishers that might be interested in my project. One, in fact, had contacted her an hour before we talked describing to her the kind of project he was looking for, and what he was describing was essentially my book. What luck! He also described the kind of author platform any prospective author might need to have in place in order to strike a deal with his company. The platform was critical. The platform was key. The platform, as I came to discover, was more important than the book! My very experienced friend told me that all this was a great sign; agents don’t engage a writer in this way unless they are strongly considering making a deal. Yay for me!

As I waited for a response on the proposal, I chewed on the idea that the only reason I was even talking to an agent was that I had name-dropped and had a network. If I hadn’t written that my e-query was a referral, I would have been deleted and consigned to email oblivion. How crazy was that? What a crap-shoot this process really ends up being. Nevertheless, in about two weeks, the agent responded back and reported that she liked the proposal, thought I was brilliant and was excited about the idea of the book and its prospects. There were just a few cosmetic changes she wanted to make to the proposal to make it attractive to editors. Whew, so far so good.

And then the bombshell, and I paraphrase: “I can sell the book, but I can’t sell you.”

The dream was slipping fast. I had to do a quick reality check: she loved the book, she thought I was giving great advice to writers, she felt confident she could find a publisher, but the weak link was the author (ME). Huh?! What was wrong with this picture? Well, what's wrong was that my author’s platform was too weak. I didn’t have the numbers. “But,” she said, “Let’s cobble together what we can and see what I can do.” Meaning, let’s start spinning your bio and platform infrastructure to try to generate some confidence in your ability to market the book and create a readership. The good news was she was still in my corner, willing to work with me and get creative on selling me to the publishers. The bad news was I had to get creative to sell me to the publishers.

So, we hunkered down to give the Emperor some new clothes. And I began wondering about the process: it’s not enough to have a good book; it’s not enough to be qualified to write that book; it’s not enough to have a good agent if you are a first-time author; you better have a platform, and not just any platform, you better have a strong one. But, what does that mean? How does that look? How do you know you’re ready and can dance the dance with a publisher? The dream, it seemed, now had three pieces: an agent, a publisher and an author platform.

It was at this point my thoughts began to move into the unthinkable; and I began dancing with the publishing devil. Oh, what a difference a year makes. Stay tuned for part two and the exciting conclusion!

Now, go be brilliant.

Prologue as Prelude to Shooting Writing Teachers!

Recently, I finished "guest teaching" at a well-known writer extension program here in Los Angeles. The class was an advanced novel writing workshop. The teacher, who lets me come and teach from time to time, is a master writer with an amazing skill set, and I always enjoy the experience. This time, however, something happened that truly threw me for a loop.

One of the students said something to me that nearly knocked me out of my chair. I had just answered a question about whether or not another student should use a prologue in her novel. And the writer came back with the statement, "Oh, I was told not to bother using a prologue. People aren't using them anymore because nobody reads them."

I asked, "Who gave you this piece of advice?"
"Oh," came the response, "One of the people at [writing program name redacted]."
"People" meaning someone teaching through the writers program.

(I'm not mentioning the program because my beef here isn't against them; they are fine people. My beef is against the bonehead who gave this advice.)

I was speechless, or more correctly, I was keyboardless. I literally couldn't type I was so astonished at the utter badness of this advice. If it had come from some writing hack over the Internet I'd have just sloughed it off and corrected the error. But no, this came from a writing teacher at a prestigious writing program. DON'T USE A PROLOGUE; NOBODY'S READING THEM ANYMORE! Really?

I know exactly from where this sentiment evolved. The teacher, up on all the hipster authors and new YA superstars and hipster trends from hipster agents at all the hip new publishing companies saw that all these hip people were not using prologues—thus the new flavor of the month writing rule: no more prologues; the hipsters don't write them anymore.

I want to just go running, screaming down the hall when I hear this s@#t. I read almost 300 manuscripts a year. Most of them are genre (suspense, thriller, horror, mystery). Almost all of them try to use prologues, but fail only because they don't know what a prologue is or what it's supposed to do. Those who don't use them do so only because they don't know that they could, or should.

Let me be clear: this is no trend. This is no form of advice worth listening to; this is crap! A prologue is not a trend, it is a literary device used to enhance the opening of a story. The writer chooses to use one (or should do so) based on whether it will work with the story and genre, not based on some mythical statistic that readers aren't reading them anymore (and who tracked that little factoid anyway?).

Here is my prologue speech that I give writers who don't know a prologue from a steak sandwich:

" The prologue in a novel is the opener, the bang, the teaser that sets the tone and context for the introduction of the hero-heroine. If you look at any well-known genre author, most of them use prologues in their stories to set up the action. In mysteries the prologue is where the first murder occurs and the reader “watches” this happen, in a suspense story the prologue is where the opponent is first introduced, sometimes along with the first crime or physical threat; in a thriller the prologue is where the first death/danger/jeopardy is introduced that sets the tone for the adventure, also often the agent of the central opponent is introduced. The prologue is where the story hits the ground running and then stops on a dime with a big question: who got killed and why, who’s responsible, what’s going on here? Then the first chapter is where the hero-heroine is introduced in a benign way, usually showing daily life, some basic exposition about their lives, work, etc. The first chapter usually gives the basic context for the hero-heroine so the reader understands why he/she is the main character and where they fit into the adventure, and then the first chapter ends with them being sucked into the story through some raising of the stakes or some incident that pulls them into a mystery that grows more dangerous and more personally threatening as things progress—okay, maybe in the second chapter."

End lecture.

If a prologue is there, readers will read it. Especially if the book is a genre book. Television shows and feature films use prologues all the time as openers for the show. Viewers don't skip the opening of a movie because it is a prologue! They watch the darn thing. It sets up the adventure. It works the same way in a book.

So, once again I make the grand plea for you to use discernment and common sense when listening to people like me, i.e., writers who teach other writers. Just as in used cars, aluminum siding sales, and stock swaps there are those who sell trends when they should be selling substance.

Stay vigilant, listen to everyone, read everything, follow no one! Repeat the mantra after me ...

Now, go be brilliant.

Writing and the Archetypes: Are They the Best for Developing Characters?—Part 2

So, in part 1 of this 3-part series I introduced the concept of the archetypes and why writers use them. And, like I said there, it doesn’t take a rocket scientist to figure out why archetypes might be useful tools for developing characters in fictional settings.

But, here’s the problem: they’re not characters, they’re archetypes!

This is the essence of the problem. Archetypes are by definition not people. They are aspects of people, aspects of being human, aspects of … you get the point (actually, it's the other way around ... we're aspects of the archetypes!). Archetypes make for great traits, characteristics, qualities, but they do not make for whole characters. They make pieces of characters.

Stories are about us. Stories are about human beings and the human condition. Every story, any story, all stories MUST be about a person on a journey. If the story is not about a person on a journey it is not a story, it is something else: a situation, a problem, a predicament to be solved, whatever; but it’s not a story (I’m sure I’ll get some mail on this one).

A human being is a character. A character has traits-characteristics. The human is an aggregate of behaviors and these traits-characteristics. Taken separately (i.e., an archetype) these traits-characteristics-behaviors cannot standalone. They do not have choice, they do not have will, they cannot act in pursuit of a goal, they cannot be flawed by some moral conflict that speaks to some inner lesson to be learned (or not). Only a fully formed human being, a multidimensional person, a protagonist can stand alone to drive a narrative forward. Archetypes help, but they do not drive. Motivation drives a story and a protagonist. Motivation is the crankshaft of every story (or at least the best kinds of stories). Archetypes reflect motivation (i.e., a trickster is motivated to trick), but they are shadows in this regard. Without human desire and choice the motivation is shallow and thin. Only a human gives meaning, significance, and purpose to motivation—not archetypes.

So, herein lies the problem. All those great writers out there who have written books on this, who have built careers on pushing the archetypes as the foundation of all storytelling, who have banked their entire story-development theory on the primacy of archetypal development are not bad and wrong, but they are gilding the lily in my opinion. You can write a great trickster character, but that will take you just so far. You can write a great villain, but that will take you just so far. You can write a great ally, but—

Maybe this metaphor will help clarify the relationship between a pattern (archetype) and the thing is generates (human being):

Say you are a knitter and you want to make a quilt. So, you buy a knitting pattern that comes in the mail and when it arrives you open it and hold it in your hand. You are not holding a quilt, you are holding a patten for a quilt. The pattern is a piece of paper with instructions, knitting code, and directions: i.e, it is an abstraction of something it will help to create. It is the raw material for making a "real" quilt, which is something you can use to warm yourself or lay on a couch to look pretty for the neighbors when they come over to spill coffee all over it.

Let's take this one step further. You are a writer (okay, a stretch, but go with me) who wants to write a story about a quilt. Which is going to be the most useful to you as a storyteller: the abstract pattern, or the physical quilt? Obviously the latter and not the former. Having a big, warm, wooly quilt gives you a fully dimensional object that you can describe and interact with as a writer. A pattern for this object cannot do those things; it's just a pattern.

And so the difference between the Enneagram and the archetypes. The Enneagram is the fully dimensional and realized object that functions in the world with form. The pattern (archetype) is the function without form. The pattern is essential, the pattern will inform, the pattern will guide, but the pattern is not as rich or useful as the thing it helps to create. Patterns can exist without the things they represent. The things they represent can not exist without the patterns. We can't exist as human beings without the archetypes, but they can exist (and do) without us.

And this is how using archetypes as the foundation of story development can derail and undermine your process, rather than support it. Using patterns of human behavior to cobble together a whole character is not unlike a Victor Frankenstein approach to storytelling. You can't piece together a great character or a great story like a quilt. You must find the crankshaft for motivation and you must find it in the full dimensionality of a protagonist, if he-she is going to drive a story from beginning, through the middle, to the end. Archetypes give wonderful, recognizable, and universal conceits all humans can recognize despite culture or upbringing. But they can’t carry the narrative. For that you have to find what I call the “narrative crankshaft."

In the world of character development (and in story structure, in my opinion) the best tool for discovering, developing, and implementing motivation in a narrative is the Enneagram System. The Enneagram is, in fact, the best tool available for describing human motivation and its related behaviors—period. This is why it has become one of the most popular tools today used by therapists, organizational development consultants, coaches, and a host of other personal-growth and business-development gurus.

I can already hear the objections. “Oh, really? So, all the other personality-typing systems out there (MBTI, DIsC, BPP, etc.) are all chopped liver?” No, of course not. But, they are personality-typing systems. They do not cover motivation; they describe behaviors and traits, not unlike the archetypes. The Enneagram System is not a typing system (despite what many Enneagram practitioners think). It is a holistic paradigm for modeling what motivates human behavior, thought, and feeling in all realms of life. That's what makes it such a gold mine for writers and storytellers. And this is the essential difference between the Enneagram and all other "personality systems," including the archetypes.

When it comes time to write a story and develop characters, a writer needs to be able to see the whole picture, not just the pieces of what is under the hood. Archetypal models won’t do the job, nor will running characters through some personality-typing test. What will do the job, however, is the Enneagram because only the Enneagram shows you the crankshaft for human personality; it is not personality, but it is the driver of personality. The Enneagram, not the archetypes, drives human action and thus creates the narrative crankshaft responsible for driving a story from beginning to end.

In part 3 of this series we’ll look at the Enneagram more specifically and why it is not only a fantastic tool for character development, but also for discovering a story’s natural, right, and true structure. This is something I call the Enneagram-Story Bridge™ and it can be the springboard for liberating any constrained writing process.

Big words, I know. But, it’s a pretty big bridge.