Twitter-Lit: Pushes to Become Real Lit!

Would you pay 30$ for a hardcover book of tweets from your favorite Twitter-lit author? (See my earlier posts on Twitter-lit.)

Apparently, there are a lot of people who are interested in doing just that. In fact, an enterprising web-strategy agency called Definitely Something has started a project called TweetBookz, designed to help twits (excuse me ... I mean tweeters) to self-publish their Twitter-lit and then sell their labors in the form of an actual book.

In an interview with Mediabistro's Galleycat, Definitely Something's Rob Goldstone gave a little background about their effort:

"Most of our work is spent on sites like Twitter, on behalf of our clients, and one day we started joking around with the idea that it would be cool to see all our writing in a more permanent form ... So far the reactions have been very positive, with early book orders and lots of blogs picking up on the story. We hope its just the beginning and are ready for the holiday shopping boom."
(Mediabistro 2009, Galleycat Interview with Rob Goldstone)

Regarding who might want to do this, Goldstone commented:

"Others may create books of the tweets they consider their funniest or most inspiration. Some may go to the extreme and pick only tweets about the basics of life such as what they ate or what they did that day. We'd also love to see companies active on Twitter ordering their own TweetBookz as gifts for their employees or customers."
(Mediabistro 2009, Galleycat Interview with Rob Goldstone)

So, what does it all mean? This is not just an enterprising company leveraging some flavor-of-the-month web service. This effort may end up just an "expensive mistake," but it might also be the first of a trend that grows. Self-publishing on the web is ubiquitous and growing exponentially every month. As a publishing luminary said, "The publishing problem has been solved." Meaning, if you want to publish, you are no longer at sufferance to the traditional publishing companies. Literally anyone can cheaply and effectively publish their work, and find an audience.

Obviously, quality control is an issue, and herein lies a major role played by publishers—they filter the flotsam and jetsam. But, now you can hire the same QA services from a subsidy publisher, or third-party editors (another area growing leaps and bounds). The changing role of publishers is a whole, complex post in and of itself, and maybe one day, when I feel like typing a lot, I'll do that post, but for now the point is that Tweetbookz is another example of how it is all changing. Creative people are leveraging technology to increase opportunities for writers—and that's enough to make us all sit up and take notice.

Will it be a flash in the pan? Who knows and who cares. I'm all for anything that gets people writing, expressing themselves and finding their voices, even if it means doing so in 140-character tweets.

Wave of Change? Or Sunami?

My head is spinning!

I’m currently involved in producing a movie for DVD release. No, I’m not bragging. It’s still in the financing phase, so it could all just go bye-bye any moment … kind of like Bear Sterns or Lehman Brothers … anyway, my point is that this movie I’m doing is also going to be put up as a webseries. I’m telling you all this because the education I am getting and the slap-upside-my-head experience of researching how webseries need to be “put up” and the wild west nature of this whole process has my head spinning.

In all the spinning, however, I’ve gotten glimpses of a wave of change that is sweeping over the Internet effecting writers of every stripe. This blog entry cannot possibly address all that could or should be said about this. But, hopefully this will generate some dialogue about the topics I’m going to discuss and through this discussion perhaps we will all get a better grasp of what is quickly turning from wave into a sumani.

First off, who is at risk? Yes, I use the word “risk” intentionally. Everyone who writes in formats considered “old media” are at risk. This list includes: novelists, poets, short story writers, playwrights, screenwriters, journalists, academicians, and anyone else who has something to say in the written word (bloggers excluded). Now don’t panic, books are not going anywhere, or films/TV, or short story collections, etc. The risk part has to do with missing out on all the new formats and distribution channels developing to get your work into the “hands” of potential readers. What are these new and risky avenues? Here is a short list, and I’m excluding all the “old,” boring platforms like e-books (soooo 20th Century!):

(Blurbs courtesy of Wikipedia)

Webisodes: A webisode is an episode of a television show that airs initially as an Internet download or stream as opposed to first airing on broadcast or cable television. A webisode is simply a web episode —collectively it is part of a web series, which features a dramatic, serial storyline, where the primary method of viewership is streaming online over the Internet.

Mobisodes: Mobisode is a term for a broadcast television episode specially made for viewing on a mobile telephone screen and usually of short duration (from one to three minutes).

Cell Phone Novels: See my July 13, 2008 entry on this. Cell phone or mobile phone novels are meant to be read in 1,000 to 2,000-word (in China) or 70-word (in Japan) chapters via text message on mobile phones. They are downloaded in short installments and run on handsets as Java-based applications on a mobile phone. Cell phone novels often appear in three different formats: WMLD, JAVA and TXT.

Podcasts: A podcast is a series of audio or video digital-media files which is distributed over the Internet by syndicated download, through Web feeds, to portable media players and personal computers.

Mashups: A digital mashup is a digital media file containing any or all of text, graphics, audio, video and animation drawn from pre-existing sources, to create a new derivative work.

Podiobooks: A specific form of mashup. These are serialized novels or short stories in podcast format, which mix mixed media, narrative, audio, and anything else the writer can squeeze into it. These are very akin to the old radio dramas of the 1930s. (Amazingly there is no Wiki entry on this yet)

Net-Native Narratives: Also, no Wiki entry for this yet. This is very new stuff. This is a form of storytelling that marries traditional narratives with gaming ARG (Alternate Reality Game) environments to create an interactive, immersive narrative experience. Imagine Moby Dick as an interactive, ARG experience. Ok, maybe not the best choice, but how about Dracula?

A writer can certainly choose to ignore all of these tempting tidbits and simply churn out traditional hard copy. This does not make you a Luddite (look it up if you don’t know the term). The John Updikes and the Amy Tans of the literary world will still wow us with their prose and enchant us with great storytelling. But, the Stephen Kings, Dean Koontzes, and Robin Cooks of the world will write their books AND are putting up webisodes and podiobooks and expanding their readership exponentially, attracting readers/viewers they would have missed entirely if they had just relied on pure hard copy and the marketing might of their publishers.

The other empowering aspect of all these tempting tidbits is that authors are now becoming more empowered to take control of how their work is disseminated and this can only be a good thing. For a writer to remain solely at the beck-and-call of their publisher for exposure and distribution is completely unnecessary with all these new technologies. Publishers are pulling back on support for their authors anyway, so now writers are much more capable of taking the reigns of their promotion and distribution into their own hands. Missing this opportunity is one of the main things writers risk by ignoring all these new developments.

Now, it doesn’t mean you have to go back to school and get a degree in Artificial Intelligence for M.I.T. There are lots of companies, services, and consultants out there now to help you develop your work into these new formats—yes, for a price. But, freedom doesn’t come cheap. Nor should it.

Okay. If your head is spinning, join the club. I’m going to leave it at this. Potential, possibility, and opportunity: these are the watchwords for the future. Welcome to a brave new world. Big Brother is watching, but the good news is he’s paying for the privilege through service fees, website memberships, and pay-per-click advertising dollars. Spin, spin, spin.

More on this to come. I have to go lie down.