Thursday, March 15, 2012

How's Your Premise?: The 7-Step Premise Development Process Workshop

Venue: The Writers Junction
Location: 1001 Colorado Blvd., Santa Monica, CA
When: Sat April 7, 2012
How Much: $65
Time: 1PM–4PM
Who should attend: Screenwriters, Novelists, Nonfiction Authors

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A Storygeeks Workshop

Click to Register: http://7steppremise.eventbrite.com (LIMITED SEATING)

At a Glance


  • In-person seminar on how to develop the perfect premise line for any story
  • Covers the essentials of premise development, log line development, and premise-idea testing
  • Teaches the two essential structures necessary to tell any story
  • Come prepared to work on at least one of your premise ideas
  • Appropriate for screenwriters, novelists, and creative nonfiction authors

A solid premise line is essential in writing effective agent or publisher query letters, pitching film production companies or studios, or for having that perfect elevator pitch ready for that unexpected meeting with whoever might be empowered to move your story forward to final publication or production. But, how do you know you really have a story? And how do you know your story will “work”?


The way you know is by learning the real meaning, purpose, and power of the premise line. The premise line is not just a “pitch tool,” it is your canary in the coalmine and when fully mastered can save you time, money, and literally years of writing frustration. In this hands-on course, participants will learn how to master the dynamic process of premise line creation, design and testing which are so critical for validating any story’s narrative integrity. Along with case studies from the movies and literature, participants will take original story ideas and then implement premise building and testing techniques to generate an original premise line, as well as developing a story’s log line.


Over the course of this 3-hour workshop, you’ll learn:


The 2 Essential Structures Needed to Tell Any Story

  • The 7 components of the Invisible Structure
  • The 7 components of the Visible Structure
  • The real definition of “story premise”

The 7-Step Premise Development Process

  • How to determine if you really have a story
  • The anatomy of a premise line
  • Case studies from film and literature

Premise Typing: Know What Kind of Premise You Have

  • The soft-generic premise
  • The 7 components of every high-concept premise
  • What is a log line and why you need one
  • What is a tag line and why you need one

The 7-Step Premise & Idea Testing Method

  • Learn the Premise Testing Checklist
  • Test and validate your own premise idea

If you are ready to learn real tools that will lead to productive and profitable writing, then this workshop is for you. Sign up today!



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